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2,762.98 1.73%
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10 Copywriting Tips to Boost Your Website’s Conversions - Dotemirates
12/06/2019

10 Copywriting Tips to Boost Your Website’s Conversions

Copy is everywhere. It’s the text on your landing page, the content of your promotional emails, and the words on your introductory brochure. If you produce something with the goal of driving sales, the words you use are copy. It’s meant to draw in readers, and it’s how most businesses today talk to their customers.   And when it comes to reeling in users and converting them, it’s all about the copy. The following are 10 tips for making your copy more effective in driving conversions on your website. 1. Figure out who your audience is Sales happen when you identify...


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Business News

13/07/2019

WestConnex M4 tunnels open, but some motorists struggle with new traffic conditions

By Michelle Brown Motorists have been caught on camera stopping and reversing in the wrong lanes as they head towards the new WestConnex tunnel in Sydney, which opened early this morning. The 5.5-kilometre twin tunnels on the M4 between Homebush and Haberfield opened to the public in the early hours of Saturday morning, with the first east-bound user escorted through about 2.30am.Over the period of seven minutes, six vehicles stopped and reversed at the Haberfield entrance, unsure of which lane to use.One woman even switched on the hazard lights of her car before she exited her vehicle to ask a...
13/07/2019

Australia's healthcare industry battling 'devastating' level of waste, nurses and doctors say

By Emilia Terzon Doctors and nurses have spoken out about the "devastating" level of waste being produced within Australia's healthcare industry, with one expert saying it is difficult to get a handle on how big the problem actually is.Many items that were once re-used many times over, like surgical gowns or even tweezers, are now treated as single-use and thrown straight in the bin.One expert said the scale of the problem was difficult to measure, with data hard to pin down.One operating nurse from a private Sydney hospital, who wished to remain anonymous, said tallying up the waste at the...
13/07/2019

Beijing ponders support for petrol-electric hybrids

BEIJING: China is considering re-classifying petrol-electric hybrid vehicles so they get more favorable treatment than all-petrol or diesel counterparts under clean car rules, making it easier for automakers to meet environment quotas and offer more choice.Global hybrid leaders Toyota Motor Corp. and Honda Motor Co. Ltd. would be among the biggest beneficiaries of such change, which could allow them to make more hybrids and less of the more costly all-electric vehicles, experts said, after reviewing the draft policy proposal published on Tuesday by the Ministry of Industry and Information Technology.China has some of the world’s strictest rules regarding the production...

13/07/2019

Facebook to be fined $US5 billion for Cambridge Analytica privacy violations, reports say

The US Federal Trade Commission has approved a roughly $US5 billion ($7.1 billion) settlement with Facebook over its investigation into the social media company's handling of user data, a source familiar with the situation has told Reuters.The FTC has been investigating allegations Facebook inappropriately shared information belonging to 87 million users with the now-defunct British political consulting firm Cambridge Analytica.The probe had focused on whether the data sharing violated a 2011 consent agreement between Facebook and the regulator.Investors cheered news of the deal and pushed Facebook shares up 1.8 per cent, while several powerful Democratic politicians in Washington condemned the...
13/07/2019

Using Instagram to Promote Your Business? Avoid These 8 Common Mistakes

A picture is worth a thousand words, and through photos Instagram has revolutionized the way brands interact with consumers. With a simple interface and 1 billion monthly active users, this photo-sharing app should be at the top of your list for reaching customers. If you haven’t already taken advantage of Instagram in your company’s marketing, there are certain things to avoid so that you are successful. The following is a list of common mistakes companies make with Instagram. 1. Lack of a plan Your first step should be to decide why you are using Instagram. Whether it is to create...
12/07/2019

India aims to raise $47bn from stake sales in state-owned firms over five years

LONDON: The Indian government has plans to raise as much as 3.25 trillion rupees ($47.4 billion) in the next five years by reducing its stakes in some large state-owned firms to 40 percent, two senior government officials told Reuters, in the nation’s biggest privatization push in more than two decades.Last week, finance minister Nirmala Sitharaman in her budget announced that the government will look to reduce direct controlling stakes in some state-run firms on a case-by-case basis.The plan will open up a steady stream of state companies to greater private investment, and target the kind of annual divestment revenue that...